Are Younger Consumers Over Email?

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research from SendGrid and Egg Strategy. The report was based on data from a survey of 1,200 consumers in the…

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10 Essential Holiday Marketing Tactics for 2017 [Infographic]

Are we talking about the holidays already? Yes, and as a marketer, you’ve probably been talking about them for months now. “It’s the most wonderful time of the year—for brands,” says MDG Advertising’s new infographic, which explains… • Shoppers use a variety of channels to find inspiration and make purchases. • Marketers should consider messaging carefully, as…

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How Agencies Are Helping Brands With Social Media Marketing

Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured. The report was based on data from nearly 1,000 social media marketing professionals who work for agencies. Some 85% of respondents say they help clients…

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