Content Writer vs. Copywriter: What’s the Difference?

My name’s Pam, and I’m a content writer at BSTRO digital marketing agency. I weave complex thoughts into grammatically breathtaking copy (according to my Instagram bio). Writers like me can make your brand story sing. We help win over the masses to your product or service, and we entice them to keep coming back for…

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The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]

Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today’s infographic. The team at Bubblegum Search read those reports for you and compiled stats about B2B trends in email, content, mobile, search, and social into one convenient place. Among the stats highlighted in the infographic are the following:…

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How Brands Use Instagram Stories [Infographic]

Instagram Stories turned one recently, and influencer marketing platform Klear analyzed 149 brands across eight industries to see how brands are using this relatively new medium. Some of the results were compiled into an infographic that highlights which brands perform best and how each industry uses Stories to drive action and engagement. For instance, most brand…

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How B2B Marketers Follow Up With Event Leads

Most B2B marketers take at least four days to follow-up with leads after in-person events, according to recent research from Certain. The report was based on data from a survey conducted in July 2017 among 150 marketing decision-makers at B2B organizations with 1,000 or more employees that sponsor or host two or more events each…

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Customer Service Goes Social [Infographic]

Customers can be demanding: Over half of them expect in-the-moment or real-time customer-care responses, according to an infographic by Conversocial. The nerve! But businesses have to keep up, and that means figuring out how to manage customer requests that come in via social media. In the past, social customer care was managed by more marketing…

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