The Four Most Compelling Design Trends for 2018

In anticipation of the new year, we at 99designs sit down every December as a team to predict design trends for the upcoming year. Of course, we don’t pull those trends out of thin air. We solicit ideas from our talented global community of designers, and we debate the merits of potential trends with great…

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The State of B2B Programmatic Advertising

Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare. The report was based on data from a survey conducted in September and October 2017 among 164 B2B marketers. Some 63% of respondents say their firm is currently buying or selling advertising programmatically….

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How Brands Can Tackle Livestreaming Video Challenges

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories, and Facebook Live, everyone can stream what they’re doing—inane or otherwise—and beam it across their social networks. Live video is a game-changer for social users, and, as is often the case, it’s becoming a game changer for brands. Companies haven’t dived in…

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#SocialSkim: Facebook vs. ‘Engagement Bait’; Amazon vs. YouTube: 11 Stories This Week

This week’s ‘Skim: what Facebook’s new war on “engagement bait” means for you; what name Amazon just trademarked, and why YouTube should be worried; Snapchat’s the only app that teens would take if deserted on an island (which come in second and third?); Twitter’s new business-friendly features make direct messaging more personal (and it ends…

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101 Fascinating Facts About Domain Names [Infographic]

“Domain names play a crucial role in branding and SEO of a website,” begins an infographic by review site Website Builder. So it’s important to think about your business’s website domains carefully, understand how they work, and know your resources for purchasing and maintaining them. The infographic explains all that and more about domains, from…

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2018 Digital Marketing Plans: Budget and Tactic Trends

Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2017 among 217 marketing influencers (43% work for B2B firms, 35% for B2C firms, and 22% for hybrid firms). Some 52% of respondents said…

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