Direct Mail: How to Succeed in a Digital Era [Infographic]

The two biggest misconceptions about direct mail, according to an infographic by direct marketing company US Presort, are that it is challenging to track results and it is too expensive. But the reality, the infographic explains, is that direct mail has become more easily trackable since the USPS applied the Intelligent Mail Barcode, which allows…

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Seven Ways to Maximize Social Media This Holiday Season

It’s a familiar feeling—retailers are breaking out the Christmas deals and decorations. It’s time for the holidays, and that means busy times are ahead for advertisers and marketers launching new sales and promotions. But, beyond that, advertisers and retailers have a huge opportunity on social media, with holiday campaigns on Twitter alone generating $6.67 for…

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Six Helpful Tips for Holiday Search Ad Campaigns

Santa’s making his lists. Are you? Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. Optimize your small business holiday advertising with these tips from the Bing Ads Holiday Planning Guide. 1. Budget early Looks…

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How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

Account-based marketing (ABM) has a reputation of being more personal, with more manual time spent on each account. But technology can make your ABM efforts more efficient, as today’s animated infographic by Engagio explains. The graphic begins by showing trends in marketing automation: for example, 51% of marketing leaders use artificial intelligence (AI), and 27% plan…

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What Makes Consumers Loyal to Brands?

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey conducted in May and June 2017 among 1,502 consumers in the United States age 18 and older. Some 94% of respondents say…

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