Paid Social Media Budgets: Network Ad Spend Trends

Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. The report was based on data from a survey among 164 brand marketers who spend budget on social media advertising….

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104 Mobile Marketing Facts [Infographic]

Yesterday we quizzed you on email marketing stats. Today, we’ll take a look at mobile. The following infographic by WebsiteBuilder.org is full of facts about mobile marketing. So let’s see how much you know. According to the infographic… 1. The average conversion rate on mobile is higher/lower than on desktop? 2. The average clickthrough rate for…

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119 Facts About Email Marketing [Infographic]

You may know these mobile marketing stats, but you don’t know these email facts… Or do you? An infographic by WebsiteBuilder.org is full of facts about email marketing. We’ve pulled out a few to test your email marketing knowledge: 1. How many billion emails are sent on average each day? A) 126 B) 156 C)…

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Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]

The rapid rise in popularity of voice-activated virtual assistants—artificial intelligence (AI) devices such as Amazon Alexa and Google Home—is significantly influencing consumer behavior, according to a study by Toluna. The real-time digital consumer insights company conducted a survey of more than 1,000 US consumers and learned how these devices affect the shopping, search, and media…

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Four Steps to Maximizing Customer Lifetime Value

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. “Underappreciated, you say? We measure customer lifetime value, and it’s really important to us!” Sure it’s a common metric, but why is it important to your business? Most B2C marketers use customer lifetime value as an input to determine how much is reasonable…

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How Salespeople Improve Their Skills

Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than to team training resources and content sources, according to recent research from HubSpot. The report was based on data from a survey conducted in March 2017 of 420 salespeople in Ireland, the United Kingdom, and the United States….

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