How to Use SlideShare for Lead Gen With E-Books

Many marketers are familiar with SlideShare, the popular presentation platform with over 80 million users. SlideShare allows users to upload videos, documents, infographics, and presentations in various formats; e-books are particularly effective in this channel. Using SlideShare for content marketing can increase brand awareness and drive traffic to your website. But how can marketers rely…

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What Consumers Pay Attention to in Local Business Reviews

Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal. The report was based on data from a survey conducted in October 2017 among 1,031 consumers in the United States. More than half (54%) of respondents say they pay…

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How to Create Engaging Social Media Campaigns That Get Attention

Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other platforms isn’t easy. Certainly, quitting isn’t an option, either. So, what should marketers do? Create focused and well-written campaigns that cut through the static, of course. Follow along and…

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The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]

A whopping 91% of marketers agree that measurement of their efforts is a top priority, yet only 13% rank their measurement abilities as “excellent,” according to an infographic by B2B marketing attribution experts BrightFunnel. The top reason for creating an attribution and measurement strategy is to show impact on pipeline and revenue, according to the infographic,…

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How to Unlock Your Marketing Career Potential in 2018

In 2018, as customers grow ever more sophisticated, marketers can no longer rely on the old methods of getting customers to engage. Practices that may have garnered desirable metrics in the past just aren’t cutting it these days—and the same is true about your marketing career. Marketers are tasked with creating campaigns that are creative,…

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