10 Benefits of a Loyalty Rewards Program [Infographic]

If you’re thinking of launching a loyalty rewards program, today’s infographic by loyalty and referral company Zinrelo will convince you to. It lists 10 benefits of loyalty programs and it’s full of tips for how to make yours succeed. For example, one of the main goals of a loyalty program is to drive repeat sales, and…

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Three New Facebook Ad Features to Boost Your ROI

While planning Facebook campaigns, I noticed new features that Facebook had recently introduced. Curious, I decided to check them out… and here’s the takeaway: These features are definitely worth a try! They will help make life easier for Facebook advertisers. 1. Split-Testing Split-testing is just the same as A/B testing. Facebook tests your campaigns on…

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Personalize Your Marketing With Deeper Customer Segmentation

Personalization, personalization, personalization. It’s all anyone can talk about in e-commerce marketing lately. You can’t just create general marketing content anymore, you have to offer your audience a hyper-personalized message based on their exact interests, experiences, and needs—or else you won’t get a minute of their attention. In fact, 74% of customers say they feel…

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What B2B Sales Teams Need From Marketing to Win Deals

B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde. The report was based on data from a survey of 200 sales leaders who sell B2B products or services. Some 25% of respondents work for companies with annual revenues…

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Is Brand Loyalty Dead? [Infographic]

In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand. Today, markters know it’s not that easy. With more choice, a saturation of promotional material, and high customer expectations, creating—and maintaining—brand loyalty is a much taller order. Does that mean brand loyalty is dead? Well,…

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The Qualities of an Effective CMO

Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey. The report was based on data from a survey conducted in July and August 2017 among 349 senior marketers (92% VP-level or higher) in…

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Measuring Marketing ROI: Are You Doing It Right?

Though many companies have some process in place to measure marketing ROI, few are doing it right. That’s because today’s consumers connect with brands through more channels and devices than ever before. So what are some best-practices now? What do you need to know to get marketing ROI right? Top-Down Approach: Marketing Mix Modeling If…

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